Tide, step aside, because Home Afrique Laundry Detergent is here! I cannot think of a better product that is Black-made, non-toxic, truly cleans stains, and smells great. I have an active family with a growing child, so we need a really good laundry detergent. And, this has surpassed all of the other brands I have used over the years. I will never go back to anything else. And, a little goes a long way, too! Thank you for making such a phenomenal product!